Complete Consumer Insights

Who buys Complete? Complete consumers are generally slightly higher income, Asian, and lower middle age. Complete consumers are more likely to purchase Complete during larger pantry stocking trips. Brands such as Sunny Meadow, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Complete Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.36
% of Basket $ (median)
4.7%
Total Basket $ (median)
$71.53

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Complete Consumer Demographics

demographic
index
Female
99
Male
105
<24
104
25-34
100
35-44
108
45-54
102
55-64
67
65+
64
African American
104
Asian
168
Caucasian
94
Hispanic
100
demographic
index
Has Kids
109
No Kids
79
- $20k
83
$20k-40k
95
$40k-60k
106
$60k-80k
97
$80k-100k
113
$100k-125k
98
$125k +
101
No College
89
College
101
Adv. Degree
107

Understand Complete Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Complete Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.3x
Maruchan Ramen 6.9x
Farmers Market 6.8x
Blue Bonnet 6.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
432

Where is Complete Purchased?

channels
index
Beauty
10
Club
252
Dollar
98
Drug
123
Food
22
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
86
Credit
108
Debit
106
Food Stamps
69

When is Complete Purchased?

day of week
Sun
16.9%
Mon
12.2%
Tue
12.6%
Wed
10.9%
Thu
12.1%
Fri
16.0%
Sat
19.4%
time of day
Morning
13.1%
Noon
18.8%
Afternoon
34.1%
Evening
28.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Complete consumers purchase?

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Why do Complete consumers try new brands?

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Where do Complete consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Complete Target Market

Arrow and target

Who actually buys Complete? Do these consumers match the intended target market of Complete?

Thought bubble

What motivates the target market to purchase Complete?

magnifying glass

What other target market should Complete look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us