We targeted panelists who purchase Comstock by using their receipt data, then surveyed these panelists to understand why they purchase Comstock.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Comstock item
Pleased. Will buy it again
I am pleased to see that they have a no high fructose corn syrup variety.
Making it for home I would probably go with a generic or lower cost product but for guests I use this brand.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Comstock purchase. Collect data while the Comstock purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Comstock consumers stop purchasing Comstock items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.