Cookie Crisp Consumer Insights

Who buys Cookie Crisp? Cookie Crisp consumers are generally slightly higher income, Hispanic, and lower middle age. Cookie Crisp consumers are more likely to purchase Cookie Crisp during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Cookie Crisp Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cookie Crisp Consumer Demographics

demographic
index
Female
102
Male
80
<24
70
25-34
98
35-44
128
45-54
84
55-64
45
65+
32
African American
87
Asian
82
Caucasian
100
Hispanic
120
demographic
index
Has Kids
125
No Kids
44
- $20k
100
$20k-40k
106
$40k-60k
104
$60k-80k
101
$80k-100k
110
$100k-125k
92
$125k +
81
No College
119
College
98
Adv. Degree
85

Understand Cookie Crisp Consumer Behavior

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Cookie Crisp Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
484

Where is Cookie Crisp Purchased?

channels
index
Club
1
Dollar
138
Drug
88
Food
171
Gas & Convenience
10
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.8x
Kelloggs Froot Loops 1.7x
YoCrunch 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
104
Credit
89
Debit
95
Food Stamps
203

When is Cookie Crisp Purchased?

day of week
Sun
17.6%
Mon
13.3%
Tue
12.9%
Wed
12.9%
Thu
12.2%
Fri
15.2%
Sat
15.8%
time of day
Morning
14.2%
Noon
15.8%
Afternoon
31.7%
Evening
30.5%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cookie Crisp consumers purchase?

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Why do Cookie Crisp consumers try new brands?

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Where do Cookie Crisp consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cookie Crisp Target Market

Arrow and target

Who actually buys Cookie Crisp? Do these consumers match the intended target market of Cookie Crisp?

Thought bubble

What motivates the target market to purchase Cookie Crisp?

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What other target market should Cookie Crisp look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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