Survey Cool Whip Consumers

Accelerate your consumer research by segmenting and surveying Cool Whip consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cool Whip by using their receipt data, then surveyed these panelists to understand why they purchase Cool Whip.

Cool Whip Impulse Purchases

Did you decide to purchase Cool Whip while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Jello 16.9x
Duncan Hines 6.8x
Kraft Philadelphia 6.4x
Keebler 5.4x

Cool Whip Brand Loyalty

If the Cool Whip item was out of stock, what would you have done?
12% Avg: 28%
Purchased another brand
37% Avg: 31%

Gone to another store to purchase it

14% Avg: 19%

Waited until my next trip to the same store

35% Avg: 21%

Bought a similar Cool Whip item

Cool Whip Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cool Whip.
Learn More

Cool Whip Consumer Reviews

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Cool whip has always been a solid and consistent product. Brings back good childhood memories

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Walmart didn't have it in stock so I went to Meier's. Love this product for cakes and Trifles.

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Cool whip is better than any other similar product

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Cool Whip Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Cool Whip consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cool Whip purchase. Collect data while the Cool Whip purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cool Whip consumers stop purchasing Cool Whip items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cool Whip Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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