We targeted panelists who purchase Cool Whip by using their receipt data, then surveyed these panelists to understand why they purchase Cool Whip.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Cool Whip item
Cool whip has always been a solid and consistent product. Brings back good childhood memories
Walmart didn't have it in stock so I went to Meier's. Love this product for cakes and Trifles.
Cool whip is better than any other similar product
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Cool Whip purchase. Collect data while the Cool Whip purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cool Whip consumers stop purchasing Cool Whip items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.