Survey Coors Light Consumers

Accelerate your consumer research by segmenting and surveying Coors Light consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Coors Light by using their receipt data, then surveyed these panelists to understand why they purchase Coors Light.

Coors Light Impulse Purchases

Did you decide to purchase Coors Light while at the store?

Yes

5%

See survey data about other brands these panelists purchase:

Retailer Affinity
Bud Light 11.8x
Marlboro Gold Pack 5.0x
Johnsonville 4.0x
Tostitos 3.9x

Coors Light Brand Loyalty

If the Coors Light item was out of stock, what would you have done?
8% Avg: 28%
Purchased another brand
26% Avg: 31%

Gone to another store to purchase it

14% Avg: 19%

Waited until my next trip to the same store

50% Avg: 21%

Bought a similar Coors Light item

Coors Light Consumer Rating

Rating:

8.8

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Coors Light.
Learn More

Coors Light Consumer Reviews

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I like this brand and the fact you can screw on the top on the pint bottles!

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This is my go-to beer every time.

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This is a great beer for a great price

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Coors Light Brand Associations

refreshing
beer
taste
cold
crisp
light
husband
great
cheap
mountains
blue
cool
was
relaxing
summer
delicious
quality
yummy
party
brand
purchase
price
drink
water
pool
smooth
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Coors Light consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Coors Light purchase. Collect data while the Coors Light purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Coors Light consumers stop purchasing Coors Light items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Coors Light Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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