Coricidin Consumer Insights

Who buys Coricidin? Coricidin consumers are generally lower income, African American, and senior age. Coricidin consumers are more likely to purchase Coricidin during larger pantry stocking trips. Brands such as Puffs, Olay, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Coricidin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.79
% of Basket $ (median)
22.1%
Total Basket $ (median)
$26.18

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coricidin Consumer Demographics

demographic
index
Female
97
Male
126
<24
49
25-34
77
35-44
68
45-54
113
55-64
196
65+
488
African American
170
Asian
58
Caucasian
106
Hispanic
70
demographic
index
Has Kids
70
No Kids
168
- $20k
112
$20k-40k
128
$40k-60k
96
$60k-80k
114
$80k-100k
83
$100k-125k
82
$125k +
76
No College
106
College
99
Adv. Degree
96

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Coricidin Basket Affinity & Size

brand
basket affinity
Puffs 12.2x
Olay 9.6x
Kleenex 8.9x
Libby's 8.4x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
207

Where is Coricidin Purchased?

channels
index
Dollar
175
Drug
438
Food
32
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Armour 1.6x
Farmers Market 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
150
Credit
88
Debit
98
Food Stamps
19

When is Coricidin Purchased?

day of week
Sun
13.4%
Mon
14.1%
Tue
13.5%
Wed
13.2%
Thu
15.2%
Fri
15.4%
Sat
15.1%
time of day
Morning
16.7%
Noon
19.5%
Afternoon
31.4%
Evening
26.6%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coricidin consumers purchase?

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Why do Coricidin consumers try new brands?

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Where do Coricidin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coricidin Target Market

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Who actually buys Coricidin? Do these consumers match the intended target market of Coricidin?

Thought bubble

What motivates the target market to purchase Coricidin?

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What other target market should Coricidin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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