Cottonelle Clean Care Consumer Insights

Who buys Cottonelle Clean Care? Cottonelle Clean Care consumers are generally very high income, Caucasian, and older age. Cottonelle Clean Care consumers are more likely to purchase Cottonelle Clean Care during larger pantry stocking trips. Brands such as Scott, Bounty, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Cottonelle Clean Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
16.2%
Total Basket $ (median)
$61.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cottonelle Clean Care Consumer Demographics

demographic
index
Female
102
Male
76
<24
84
25-34
96
35-44
102
45-54
104
55-64
107
65+
76
African American
75
Asian
93
Caucasian
105
Hispanic
72
demographic
index
Has Kids
100
No Kids
101
- $20k
86
$20k-40k
84
$40k-60k
87
$60k-80k
100
$80k-100k
103
$100k-125k
121
$125k +
129
No College
83
College
102
Adv. Degree
111

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Cottonelle Clean Care Basket Affinity & Size

brand
basket affinity
Scott 11.5x
Bounty 8.9x
Kleenex 8.0x
Archer Farms 7.5x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
349

Where is Cottonelle Clean Care Purchased?

channels
index
Club
10
Dollar
88
Drug
186
Food
102
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Scott 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
89
Credit
100
Debit
104
Food Stamps
29

When is Cottonelle Clean Care Purchased?

day of week
Sun
17.0%
Mon
13.9%
Tue
12.1%
Wed
11.8%
Thu
12.1%
Fri
15.7%
Sat
17.4%
time of day
Morning
15.5%
Noon
18.2%
Afternoon
34.8%
Evening
25.7%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cottonelle Clean Care consumers purchase?

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Why do Cottonelle Clean Care consumers try new brands?

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Where do Cottonelle Clean Care consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cottonelle Clean Care Target Market

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Who actually buys Cottonelle Clean Care? Do these consumers match the intended target market of Cottonelle Clean Care?

Thought bubble

What motivates the target market to purchase Cottonelle Clean Care?

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What other target market should Cottonelle Clean Care look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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