Survey CoverGirl Consumers

Accelerate your consumer research by segmenting and surveying CoverGirl consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase CoverGirl by using their receipt data, then surveyed these panelists to understand why they purchase CoverGirl.

CoverGirl Impulse Purchases

Did you decide to purchase CoverGirl while at the store?

Yes

21%

See survey data about other brands these panelists purchase:

Retailer Affinity
Neutrogena 8.2x
Olay 7.9x
Secret 7.7x
TRESemme 7.3x

CoverGirl Brand Loyalty

If the CoverGirl item was out of stock, what would you have done?
28% Avg: 28%
Purchased another brand
25% Avg: 31%

Gone to another store to purchase it

19% Avg: 19%

Waited until my next trip to the same store

26% Avg: 21%

Bought a similar CoverGirl item

CoverGirl Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of CoverGirl.
Learn More

CoverGirl Consumer Reviews

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really good, doesnt break out my skin

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Great product and a great price!

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I've been using this for a while and it's always worked well for me.

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CoverGirl Brand Associations

quality
great
makeup
affordable
beauty
price
easy
inexpensive
love
value
nice
cheap
like
reasonable
pretty
brand
reliable
up
beautiful
years
familiar
using
popular
coverage
doesn't
decent
prices
glamorous
pricy
breezy
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real CoverGirl consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a CoverGirl purchase. Collect data while the CoverGirl purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why CoverGirl consumers stop purchasing CoverGirl items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our CoverGirl Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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