Crab Classic Consumer Insights

Who buys Crab Classic? Crab Classic consumers are generally lower income, Asian, and adolescent age. Crab Classic consumers are more likely to purchase Crab Classic during larger pantry stocking trips. Brands such as Starkist, Libby's, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Crab Classic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.53

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crab Classic Consumer Demographics

demographic
index
Female
104
Male
66
<24
355
25-34
104
35-44
82
45-54
91
55-64
108
65+
78
African American
85
Asian
103
Caucasian
101
Hispanic
96
demographic
index
Has Kids
88
No Kids
128
- $20k
129
$20k-40k
161
$40k-60k
106
$60k-80k
90
$80k-100k
82
$100k-125k
83
$125k +
39
No College
160
College
88
Adv. Degree
87

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Crab Classic Basket Affinity & Size

brand
basket affinity
Starkist 7.9x
Libby's 7.1x
Jennie-O 6.7x
Sunny Meadow 6.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
475

Where is Crab Classic Purchased?

channels
index
Drug
26
Food
46
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Totino's Party Pizza 1.7x
Diet Mountain Dew 1.7x
Bertolli 1.6x

How Did They Pay?

method
index
Cash
99
Credit
68
Debit
116
Food Stamps
236

When is Crab Classic Purchased?

day of week
Sun
15.8%
Mon
12.3%
Tue
11.2%
Wed
11.0%
Thu
12.5%
Fri
14.8%
Sat
22.3%
time of day
Morning
15.6%
Noon
15.1%
Afternoon
35.0%
Evening
26.8%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crab Classic consumers purchase?

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Why do Crab Classic consumers try new brands?

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Where do Crab Classic consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crab Classic Target Market

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Who actually buys Crab Classic? Do these consumers match the intended target market of Crab Classic?

Thought bubble

What motivates the target market to purchase Crab Classic?

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What other target market should Crab Classic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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