Cracker Barrel Consumer Insights
Who buys Cracker Barrel? Cracker Barrel consumers are generally very high income, Caucasian, and senior age. Cracker Barrel consumers are more likely to purchase Cracker Barrel during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sargento, and Kraft also tend to be purchased in the same trip. Sample consumer insights data below.
Cracker Barrel Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
88
|
| <24 |
44
|
| 25-34 |
69
|
| 35-44 |
95
|
| 45-54 |
117
|
| 55-64 |
164
|
| 65+ |
228
|
| African American |
81
|
| Asian |
31
|
| Caucasian |
116
|
| Hispanic |
43
|
| Has Kids |
87
|
| No Kids |
130
|
| - $20k |
53
|
| $20k-40k |
81
|
| $40k-60k |
93
|
| $60k-80k |
95
|
| $80k-100k |
120
|
| $100k-125k |
127
|
| $125k + |
127
|
| No College |
93
|
| College |
97
|
| Adv. Degree |
121
|
Understand Cracker Barrel Consumer Behavior
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| Nabisco Triscuit | 5.1x |
| Sargento | 4.0x |
| Kraft | 3.8x |
| Bolthouse Farms | 3.8x |
| Urgent Need (1-2 Items) |
11
|
| Express Lane (3-10 Items) |
47
|
| Fill Up (11-20 Items) |
153
|
| Pantry Stocking (21+ Items) |
427
|
| Club |
45
|
| Dollar |
7
|
| Drug |
105
|
| Food |
136
|
| Gas & Convenience |
43
|
| Mass |
91
|
| Maxwell House | 1.6x |
| Birds Eye Steamfresh | 1.5x |
| Boars Head | 1.5x |
| Arnold | 1.5x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Cracker Barrel consumers purchase?
Why do Cracker Barrel consumers try new brands?
Where do Cracker Barrel consumers prefer to shop?
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Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Cracker Barrel Target Market
Who actually buys Cracker Barrel? Do these consumers match the intended target market of Cracker Barrel?
What motivates the target market to purchase Cracker Barrel?
What other target market should Cracker Barrel look at?
Which other brands have a similar target market?
