Survey Cracker Barrel Consumers

Accelerate your consumer research by segmenting and surveying Cracker Barrel consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cracker Barrel by using their receipt data, then surveyed these panelists to understand why they purchase Cracker Barrel.

Cracker Barrel Impulse Purchases

Did you decide to purchase Cracker Barrel while at the store?

Yes

24%

See survey data about other brands these panelists purchase:

Retailer Affinity
Nabisco Triscuit 5.1x
Sargento 4.0x
Kraft 3.8x
Bolthouse Farms 3.8x

Cracker Barrel Brand Loyalty

If the Cracker Barrel item was out of stock, what would you have done?
20% Avg: 28%
Purchased another brand
38% Avg: 31%

Gone to another store to purchase it

15% Avg: 19%

Waited until my next trip to the same store

25% Avg: 21%

Bought a similar Cracker Barrel item

Cracker Barrel Consumer Rating

Rating:

9.2

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cracker Barrel.
Learn More

Cracker Barrel Consumer Reviews

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Good restaurant....people can have beliefs.....KEEP DUCK DYNASTY!!!!! If not....Cracker Barrel is narrow-minded and political....

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Gift cards are great gifts

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I like Cracker Barrel cheese but need more variety of types if cheese

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Cracker Barrel Brand Associations

food
delicious
quality
yummy
great
cheese
gift
satisfying
cooking
country
home
free
card
expensive
tasty
yum
lactose
fresh
atmosphere
like
best
christmas
store
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Cracker Barrel consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cracker Barrel purchase. Collect data while the Cracker Barrel purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cracker Barrel consumers stop purchasing Cracker Barrel items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cracker Barrel Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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