Survey Cracker Jack Consumers

Accelerate your consumer research by segmenting and surveying Cracker Jack consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cracker Jack by using their receipt data, then surveyed these panelists to understand why they purchase Cracker Jack.

Cracker Jack Impulse Purchases

Did you decide to purchase Cracker Jack while at the store?

Yes

48%

See survey data about other brands these panelists purchase:

Retailer Affinity
Twizzlers 5.1x
Planters 4.5x
Kellogg's 4.4x
Skittles 4.4x

Cracker Jack Brand Loyalty

If the Cracker Jack item was out of stock, what would you have done?
47% Avg: 28%
Purchased another brand
18% Avg: 31%

Gone to another store to purchase it

16% Avg: 19%

Waited until my next trip to the same store

17% Avg: 21%

Bought a similar Cracker Jack item

Cracker Jack Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cracker Jack.
Learn More

Cracker Jack Consumer Reviews

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It was an impulse purchase; the packaging caught my eye as I was walking by. It was fresh and delicious!!! Going to purchase more in future

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Looked like it was good. But for the price it was good.

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The popcorn was fantastic! It was my first time trying it. I will certainly keep purchasing!

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Cracker Jack Brand Associations

yummy
snack
childhood
baseball
fun
great
delicious
yum
sweet
popcorn
quality
classic
taste
tasty
tradition
perfect
prize
caramel
old
memories
corn
love
was
prizes
me
carmel
ball
kid
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Cracker Jack consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cracker Jack purchase. Collect data while the Cracker Jack purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cracker Jack consumers stop purchasing Cracker Jack items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cracker Jack Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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