We targeted panelists who purchase Cracker Jack by using their receipt data, then surveyed these panelists to understand why they purchase Cracker Jack.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Cracker Jack item
It was an impulse purchase; the packaging caught my eye as I was walking by. It was fresh and delicious!!! Going to purchase more in future
Looked like it was good. But for the price it was good.
The popcorn was fantastic! It was my first time trying it. I will certainly keep purchasing!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Cracker Jack purchase. Collect data while the Cracker Jack purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cracker Jack consumers stop purchasing Cracker Jack items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.