Crayola Consumer Insights

Who buys Crayola? Crayola consumers are generally very high income, Caucasian, and lower middle age. Crayola consumers are more likely to purchase Crayola during larger pantry stocking trips. Brands such as Kleenex, Archer Farms, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Crayola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.54
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crayola Consumer Demographics

demographic
index
Female
103
Male
70
<24
58
25-34
108
35-44
121
45-54
73
55-64
64
65+
65
African American
70
Asian
83
Caucasian
103
Hispanic
100
demographic
index
Has Kids
122
No Kids
50
- $20k
72
$20k-40k
85
$40k-60k
95
$60k-80k
99
$80k-100k
107
$100k-125k
114
$125k +
127
No College
82
College
100
Adv. Degree
121

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Crayola Basket Affinity & Size

brand
basket affinity
Kleenex 10.0x
Archer Farms 7.6x
Ziploc 6.2x
Puffs 5.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
348

Where is Crayola Purchased?

channels
index
Beauty
5
Club
1
Dollar
138
Drug
83
Food
12
Gas & Convenience
3
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Go-Gurt 1.3x
Gerber Graduates 1.3x
Capri Sun 1.3x

How Did They Pay?

method
index
Cash
85
Credit
101
Debit
114
Food Stamps
36

When is Crayola Purchased?

day of week
Sun
13.8%
Mon
12.1%
Tue
13.1%
Wed
13.0%
Thu
13.8%
Fri
16.8%
Sat
17.4%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
34.0%
Evening
24.5%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crayola consumers purchase?

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Why do Crayola consumers try new brands?

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Where do Crayola consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crayola Target Market

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Who actually buys Crayola? Do these consumers match the intended target market of Crayola?

Thought bubble

What motivates the target market to purchase Crayola?

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What other target market should Crayola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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