Survey Cream of Wheat Consumers

Accelerate your consumer research by segmenting and surveying Cream of Wheat consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cream of Wheat by using their receipt data, then surveyed these panelists to understand why they purchase Cream of Wheat.

Cream of Wheat Impulse Purchases

Did you decide to purchase Cream of Wheat while at the store?

Yes

15%

See survey data about other brands these panelists purchase:

Retailer Affinity
Quaker 7.4x
Kelloggs Frosted Mini Wheat 5.3x
General Mills Fiber One 4.6x
Oroweat 4.2x

Cream of Wheat Brand Loyalty

If the Cream of Wheat item was out of stock, what would you have done?
45% Avg: 28%
Purchased another brand
13% Avg: 31%

Gone to another store to purchase it

18% Avg: 19%

Waited until my next trip to the same store

22% Avg: 21%

Bought a similar Cream of Wheat item

Cream of Wheat Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cream of Wheat.
Learn More

Cream of Wheat Consumer Reviews

opening quotation mark

My favorite cream of wheat ever!

closing quotation mark
opening quotation mark

I eat this on cold winter nights while watching movies

closing quotation mark
opening quotation mark

Daughter loves. But processed as and sugary.

closing quotation mark

Cream of Wheat Brand Associations

quality
yummy
delicious
breakfast
warm
healthy
wheat
comfort
cream
brand
kids
yum
childhood
old
taste
son
hot
food
eat
me
like
reliable
fresh
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Cream of Wheat consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cream of Wheat purchase. Collect data while the Cream of Wheat purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cream of Wheat consumers stop purchasing Cream of Wheat items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cream of Wheat Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout