We targeted panelists who purchase Creamsicle by using their receipt data, then surveyed these panelists to understand why they purchase Creamsicle.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Creamsicle item
This drinks r yummy my only fear is that it will be seasonal from sheetz! So I go often just in case lol
I love these frozen treats even though it's getting cold
Love the Sheetz convenience, quick service and clean well it stations
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Creamsicle purchase. Collect data while the Creamsicle purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Creamsicle consumers stop purchasing Creamsicle items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.