We targeted panelists who purchase Crystal Light by using their receipt data, then surveyed these panelists to understand why they purchase Crystal Light.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Crystal Light item
My mother likes it and I had coupons to get them cheaply
Taste good. Need more variety of flavors.
Like the flavor mango passion fruit they offer, wish there was a tea offered, LIKE it doesn't have aspertame as sweetener, love these new purse size bottles. I have used other brand to go packets tht were good.
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Crystal Light purchase. Collect data while the Crystal Light purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Crystal Light consumers stop purchasing Crystal Light items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.