We targeted panelists who purchase Curad by using their receipt data, then surveyed these panelists to understand why they purchase Curad.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Curad item
I actually think there were 8 in the box. The size was perfect for covering a large open wound and almost no sticking to the wound which was great because frequent changing of the dressing was required.
This brand is gentle & soft on my son's very sensitive skin. It doesn't irritate near as much as other brands I've tried. He has to wear it all during school & this brand has been the best. It doesn't leave his skin red.
Item works as described, stayed on all night long. Comfortable enough to sleep in.
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Curad purchase. Collect data while the Curad purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Curad consumers stop purchasing Curad items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.