Daler-Rowney Consumer Insights

Who buys Daler-Rowney? Daler-Rowney consumers are generally very low income, Caucasian, and adolescent age. Daler-Rowney consumers are more likely to purchase Daler-Rowney during larger pantry stocking trips. Brands such as Crayola, Hefty, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Daler-Rowney Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
12.1%
Total Basket $ (median)
$49.42

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Daler-Rowney Consumer Demographics

demographic
index
Female
103
Male
72
<24
177
25-34
104
35-44
102
45-54
93
55-64
80
65+
58
African American
66
Asian
60
Caucasian
109
Hispanic
81
demographic
index
Has Kids
108
No Kids
82
- $20k
124
$20k-40k
122
$40k-60k
108
$60k-80k
104
$80k-100k
81
$100k-125k
77
$125k +
77
No College
106
College
103
Adv. Degree
81

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Daler-Rowney Basket Affinity & Size

brand
basket affinity
Crayola 18.4x
Hefty 7.6x
CoverGirl 7.0x
Farmers Market 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
303

Where is Daler-Rowney Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
101
Credit
91
Debit
117
Food Stamps
47

When is Daler-Rowney Purchased?

day of week
Sun
13.7%
Mon
9.6%
Tue
11.4%
Wed
10.5%
Thu
20.9%
Fri
16.3%
Sat
17.5%
time of day
Morning
11.8%
Noon
14.8%
Afternoon
29.6%
Evening
32.3%
Late
11.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Daler-Rowney consumers purchase?

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Why do Daler-Rowney consumers try new brands?

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Where do Daler-Rowney consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daler-Rowney Target Market

Arrow and target

Who actually buys Daler-Rowney? Do these consumers match the intended target market of Daler-Rowney?

Thought bubble

What motivates the target market to purchase Daler-Rowney?

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What other target market should Daler-Rowney look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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