We targeted panelists who purchase Dannon Danactive by using their receipt data, then surveyed these panelists to understand why they purchase Dannon Danactive.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Dannon Danactive item
My husband was in the hospital and they recommended probiotics so I bought it for him. Wish they had had a smaller pack in stock but made sure I got him some anyway. Hated throwing the extras away
It would be nice to buy in bulk. With a family of 4 and three of the four drink them almost daily, it comes out to about 15/week!
Good for my three year old.
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Dannon Danactive purchase. Collect data while the Dannon Danactive purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dannon Danactive consumers stop purchasing Dannon Danactive items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.