We targeted panelists who purchase Dannon Light & Fit Greek by using their receipt data, then surveyed these panelists to understand why they purchase Dannon Light & Fit Greek.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Dannon Light & Fit Greek item
Very Filling and taste great
I like that it has significant less amount of sugar than others, but it doesn't taste as good as Oikos. And it has sucrose and fructose which limit me intake quantity per day.
Typically one of the yogurt brands I purchase.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Dannon Light & Fit Greek purchase. Collect data while the Dannon Light & Fit Greek purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dannon Light & Fit Greek consumers stop purchasing Dannon Light & Fit Greek items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.