We targeted panelists who purchase Danonino by using their receipt data, then surveyed these panelists to understand why they purchase Danonino.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Danonino item
My daughter loves this yogurt & always asks for it so I will continue to buy this brand. Very yummy & good for you!
Very tasty and the right size for my three year old love the variety of different flavors
Small cups are sometimes messy when kids squeeze them.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Danonino purchase. Collect data while the Danonino purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Danonino consumers stop purchasing Danonino items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.