We targeted panelists who purchase David Sunflower Seeds by using their receipt data, then surveyed these panelists to understand why they purchase David Sunflower Seeds.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar David Sunflower Seeds item
These are the only ones my family buys. We love them for an anytime snack.
My boys have to have them to play ball!
I love when they have the 50 cent off coupon on the bag. Then it only costs 28 cents!
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a David Sunflower Seeds purchase. Collect data while the David Sunflower Seeds purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why David Sunflower Seeds consumers stop purchasing David Sunflower Seeds items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.