Davinci Consumer Insights

Who buys Davinci? Davinci consumers are generally median income, Caucasian, and older age. Davinci consumers are more likely to purchase Davinci during larger pantry stocking trips. Brands such as Bolthouse Farms, Taylor Farms, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Davinci Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Davinci Consumer Demographics

demographic
index
Female
102
Male
81
<24
41
25-34
99
35-44
86
45-54
112
55-64
162
65+
107
African American
72
Asian
51
Caucasian
114
Hispanic
37
demographic
index
Has Kids
99
No Kids
101
- $20k
36
$20k-40k
80
$40k-60k
79
$60k-80k
151
$80k-100k
102
$100k-125k
101
$125k +
122
No College
59
College
100
Adv. Degree
149

Understand Davinci Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Davinci Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 10.0x
Taylor Farms 6.5x
Birds Eye 6.4x
Nutella 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
373

Where is Davinci Purchased?

channels
index
Club
410
Drug
13
Food
81
Gas & Convenience
11
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Dannon Danimals 1.6x
Dannon Oikos 1.6x
Charmin 1.5x

How Did They Pay?

method
index
Cash
82
Credit
115
Debit
100
Food Stamps
87

When is Davinci Purchased?

day of week
Sun
12.5%
Mon
12.0%
Tue
13.3%
Wed
14.0%
Thu
10.3%
Fri
13.3%
Sat
24.6%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
43.1%
Evening
22.9%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Davinci consumers purchase?

check mark

Why do Davinci consumers try new brands?

check mark

Where do Davinci consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Davinci Target Market

Arrow and target

Who actually buys Davinci? Do these consumers match the intended target market of Davinci?

Thought bubble

What motivates the target market to purchase Davinci?

magnifying glass

What other target market should Davinci look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us