d-CON Consumer Insights

Who buys D-CON? d-CON consumers are generally lower income, Caucasian, and senior age. d-CON consumers are more likely to purchase d-CON during larger pantry stocking trips. Brands such as Maxwell House, Libby's, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

D-CON Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.92
% of Basket $ (median)
10.7%
Total Basket $ (median)
$46.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

D-CON Consumer Demographics

demographic
index
Female
100
Male
102
<24
77
25-34
89
35-44
86
45-54
115
55-64
144
65+
205
African American
92
Asian
48
Caucasian
113
Hispanic
52
demographic
index
Has Kids
85
No Kids
135
- $20k
114
$20k-40k
141
$40k-60k
116
$60k-80k
96
$80k-100k
83
$100k-125k
75
$125k +
57
No College
137
College
97
Adv. Degree
71

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D-CON Basket Affinity & Size

brand
basket affinity
Maxwell House 6.9x
Libby's 6.9x
Farmers Market 6.7x
Blue Bonnet 5.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
298

Where is D-CON Purchased?

channels
index
Dollar
735
Drug
22
Food
2
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
124
Credit
98
Debit
91
Food Stamps
116

When is D-CON Purchased?

day of week
Sun
17.2%
Mon
14.9%
Tue
11.7%
Wed
14.6%
Thu
11.3%
Fri
14.7%
Sat
15.5%
time of day
Morning
16.1%
Noon
15.9%
Afternoon
34.8%
Evening
25.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do D-CON consumers purchase?

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Why do D-CON consumers try new brands?

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Where do D-CON consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the D-CON Target Market

Arrow and target

Who actually buys D-CON? Do these consumers match the intended target market of D-CON?

Thought bubble

What motivates the target market to purchase D-CON?

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What other target market should D-CON look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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