Dean's Dip Consumer Insights

Who buys Dean's Dip? Dean's Dip consumers are generally slightly higher income, Caucasian, and upper middle age. Dean's Dip consumers are more likely to purchase Dean's Dip during larger pantry stocking trips. Brands such as Lays Wavy, Ruffles, and Lays also tend to be purchased in the same trip. Sample consumer insights data below.

Dean's Dip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.68
% of Basket $ (median)
2.9%
Total Basket $ (median)
$57.76

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dean's Dip Consumer Demographics

demographic
index
Female
102
Male
78
<24
80
25-34
87
35-44
101
45-54
118
55-64
103
65+
93
African American
44
Asian
30
Caucasian
119
Hispanic
35
demographic
index
Has Kids
97
No Kids
106
- $20k
97
$20k-40k
99
$40k-60k
106
$60k-80k
103
$80k-100k
109
$100k-125k
96
$125k +
82
No College
109
College
101
Adv. Degree
83

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Dean's Dip Basket Affinity & Size

brand
basket affinity
Lays Wavy 21.6x
Ruffles 11.9x
Lays 5.7x
Kraft Singles 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
440

Where is Dean's Dip Purchased?

channels
index
Club
1
Dollar
27
Drug
61
Food
138
Gas & Convenience
16
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Diet Dr Pepper 1.5x
Totino's Pizza Rolls 1.5x
Lays Wavy 1.5x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
101
Food Stamps
124

When is Dean's Dip Purchased?

day of week
Sun
18.7%
Mon
11.2%
Tue
10.8%
Wed
11.3%
Thu
10.9%
Fri
16.0%
Sat
21.0%
time of day
Morning
12.7%
Noon
16.7%
Afternoon
35.2%
Evening
28.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dean's Dip consumers purchase?

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Why do Dean's Dip consumers try new brands?

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Where do Dean's Dip consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dean's Dip Target Market

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Who actually buys Dean's Dip? Do these consumers match the intended target market of Dean's Dip?

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What motivates the target market to purchase Dean's Dip?

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What other target market should Dean's Dip look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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