Deer Park Consumer Insights

Who buys Deer Park? Deer Park consumers are generally higher income, African American, and upper middle age. Deer Park consumers are more likely to purchase Deer Park during larger pantry stocking trips. Brands such as Utz, Perdue, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Deer Park Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.2%
Total Basket $ (median)
$55.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Deer Park Consumer Demographics

demographic
index
Female
96
Male
141
<24
75
25-34
85
35-44
103
45-54
115
55-64
106
65+
93
African American
256
Asian
81
Caucasian
100
Hispanic
41
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
91
$40k-60k
89
$60k-80k
92
$80k-100k
102
$100k-125k
124
$125k +
122
No College
110
College
92
Adv. Degree
127

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Deer Park Basket Affinity & Size

brand
basket affinity
Utz 7.1x
Perdue 5.7x
Hefty 4.8x
Bounty 4.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
296

Where is Deer Park Purchased?

channels
index
Club
230
Dollar
2
Drug
22
Food
150
Gas & Convenience
297
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.2x
Perdue 2.0x
Sunny Meadow 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
96
Credit
112
Debit
92
Food Stamps
104

When is Deer Park Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
11.7%
Wed
12.3%
Thu
11.7%
Fri
14.4%
Sat
18.8%
time of day
Morning
17.7%
Noon
17.8%
Afternoon
34.3%
Evening
24.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Deer Park consumers purchase?

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Why do Deer Park consumers try new brands?

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Where do Deer Park consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Deer Park Target Market

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Who actually buys Deer Park? Do these consumers match the intended target market of Deer Park?

Thought bubble

What motivates the target market to purchase Deer Park?

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What other target market should Deer Park look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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