We targeted panelists who purchase Deer Park by using their receipt data, then surveyed these panelists to understand why they purchase Deer Park.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Deer Park item
I know water should basically taste all the same but my family prefers this brand. I prefer it because if the sports mouth piece. I tend to reuse the bottles and this type if lid reduces spillage
I like the sports cap on this bottle.
I like it, it is dependable
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Deer Park purchase. Collect data while the Deer Park purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Deer Park consumers stop purchasing Deer Park items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.