Degree For Men Consumer Insights

Who buys Degree For Men? Degree For Men consumers are generally very high income, African American, and lower middle age. Degree For Men consumers are more likely to purchase Degree For Men during larger pantry stocking trips. Brands such as TRESemme, Dove, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Degree For Men Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.80
% of Basket $ (median)
4.9%
Total Basket $ (median)
$56.78

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Degree For Men Consumer Demographics

demographic
index
Female
98
Male
118
<24
82
25-34
98
35-44
112
45-54
102
55-64
65
65+
51
African American
156
Asian
66
Caucasian
99
Hispanic
115
demographic
index
Has Kids
104
No Kids
92
- $20k
82
$20k-40k
86
$40k-60k
89
$60k-80k
98
$80k-100k
116
$100k-125k
114
$125k +
120
No College
94
College
99
Adv. Degree
113

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Degree For Men Basket Affinity & Size

brand
basket affinity
TRESemme 19.8x
Dove 15.8x
Secret 10.4x
Crest 10.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
315

Where is Degree For Men Purchased?

channels
index
Beauty
13
Club
317
Dollar
67
Drug
126
Food
62
Gas & Convenience
0
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Jack Link's 1.4x
Yoplait Light 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
111
Food Stamps
42

When is Degree For Men Purchased?

day of week
Sun
18.5%
Mon
11.3%
Tue
10.9%
Wed
11.2%
Thu
12.0%
Fri
14.4%
Sat
21.7%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
34.8%
Evening
27.7%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Degree For Men consumers purchase?

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Why do Degree For Men consumers try new brands?

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Where do Degree For Men consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Degree For Men Target Market

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Who actually buys Degree For Men? Do these consumers match the intended target market of Degree For Men?

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What motivates the target market to purchase Degree For Men?

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What other target market should Degree For Men look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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