Deluxe Consumer Insights
Who buys Deluxe? Deluxe consumers are generally slightly lower income, Caucasian, and senior age. Deluxe consumers are more likely to purchase Deluxe during larger pantry stocking trips. Brands such as Kellogg's, Quaker Chewy, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.
Deluxe Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
93
|
| <24 |
109
|
| 25-34 |
99
|
| 35-44 |
92
|
| 45-54 |
104
|
| 55-64 |
117
|
| 65+ |
137
|
| African American |
93
|
| Asian |
69
|
| Caucasian |
109
|
| Hispanic |
64
|
| Has Kids |
96
|
| No Kids |
110
|
| - $20k |
92
|
| $20k-40k |
99
|
| $40k-60k |
107
|
| $60k-80k |
106
|
| $80k-100k |
105
|
| $100k-125k |
98
|
| $125k + |
84
|
| No College |
94
|
| College |
103
|
| Adv. Degree |
92
|
Understand Deluxe Consumer Behavior
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| Kellogg's | 7.3x |
| Quaker Chewy | 7.3x |
| Cinnamon Toast Crunch | 7.0x |
| Twizzlers | 5.9x |
| Urgent Need (1-2 Items) |
15
|
| Express Lane (3-10 Items) |
53
|
| Fill Up (11-20 Items) |
155
|
| Pantry Stocking (21+ Items) |
396
|
| Club |
7
|
| Dollar |
3
|
| Drug |
28
|
| Food |
112
|
| Gas & Convenience |
1
|
| Mass |
131
|
| Gerber Graduates | 1.4x |
| Maxwell House | 1.4x |
| Diet Pepsi | 1.3x |
| Birds Eye | 1.3x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Deluxe consumers purchase?
Why do Deluxe consumers try new brands?
Where do Deluxe consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Deluxe Target Market
Who actually buys Deluxe? Do these consumers match the intended target market of Deluxe?
What motivates the target market to purchase Deluxe?
What other target market should Deluxe look at?
Which other brands have a similar target market?
