Despicable Me (Licensed) Consumer Insights

Who buys Despicable Me (Licensed)? Despicable Me (Licensed) consumers are generally higher income, Hispanic, and lower middle age. Despicable Me (Licensed) consumers are more likely to purchase Despicable Me (Licensed) during larger pantry stocking trips. Brands such as Crayola, Dannon Danimals, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

Despicable Me (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
10.2%
Total Basket $ (median)
$68.43

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Despicable Me (Licensed) Consumer Demographics

demographic
index
Female
100
Male
100
<24
70
25-34
115
35-44
119
45-54
74
55-64
47
65+
55
African American
58
Asian
108
Caucasian
100
Hispanic
116
demographic
index
Has Kids
123
No Kids
49
- $20k
93
$20k-40k
101
$40k-60k
104
$60k-80k
97
$80k-100k
95
$100k-125k
108
$125k +
98
No College
101
College
102
Adv. Degree
90

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Despicable Me (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 12.7x
Dannon Danimals 5.9x
Oscar Mayer Lunchables 5.1x
Olay 4.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
277

Where is Despicable Me (Licensed) Purchased?

channels
index
Dollar
2
Drug
41
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Crayola 1.5x
Huggies 1.5x
Oscar Mayer Lunchables 1.5x

How Did They Pay?

method
index
Cash
80
Credit
108
Debit
111
Food Stamps
57

When is Despicable Me (Licensed) Purchased?

day of week
Sun
15.0%
Mon
11.4%
Tue
11.5%
Wed
11.7%
Thu
14.5%
Fri
17.3%
Sat
18.6%
time of day
Morning
13.8%
Noon
17.0%
Afternoon
31.6%
Evening
28.2%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Despicable Me (Licensed) consumers purchase?

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Why do Despicable Me (Licensed) consumers try new brands?

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Where do Despicable Me (Licensed) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Despicable Me (Licensed) Target Market

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Who actually buys Despicable Me (Licensed)? Do these consumers match the intended target market of Despicable Me (Licensed)?

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What motivates the target market to purchase Despicable Me (Licensed)?

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What other target market should Despicable Me (Licensed) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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