Dial Consumer Insights

Who buys Dial? Dial consumers are generally very low income, African American, and young adult age. Dial consumers are more likely to purchase Dial during larger pantry stocking trips. Brands such as Secret, Softsoap, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Dial Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.2%
Total Basket $ (median)
$48.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial Consumer Demographics

demographic
index
Female
101
Male
94
<24
91
25-34
109
35-44
101
45-54
94
55-64
90
65+
73
African American
212
Asian
105
Caucasian
92
Hispanic
107
demographic
index
Has Kids
99
No Kids
102
- $20k
114
$20k-40k
113
$40k-60k
110
$60k-80k
100
$80k-100k
94
$100k-125k
87
$125k +
76
No College
109
College
100
Adv. Degree
88

Understand Dial Consumer Behavior

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Dial Basket Affinity & Size

brand
basket affinity
Secret 5.5x
Softsoap 5.4x
Olay 4.5x
Suave 4.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
346

Where is Dial Purchased?

channels
index
Beauty
14
Club
38
Dollar
180
Drug
224
Food
74
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Hawaiian Punch 1.3x
Hefty 1.3x
Softsoap 1.3x

How Did They Pay?

method
index
Cash
113
Credit
89
Debit
104
Food Stamps
65

When is Dial Purchased?

day of week
Sun
16.2%
Mon
12.3%
Tue
12.4%
Wed
12.7%
Thu
12.8%
Fri
15.6%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
33.2%
Evening
27.4%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dial consumers purchase?

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Why do Dial consumers try new brands?

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Where do Dial consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial Target Market

Arrow and target

Who actually buys Dial? Do these consumers match the intended target market of Dial?

Thought bubble

What motivates the target market to purchase Dial?

magnifying glass

What other target market should Dial look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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