Survey Diet Coke Consumers

Accelerate your consumer research by segmenting and surveying Diet Coke consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Diet Coke by using their receipt data, then surveyed these panelists to understand why they purchase Diet Coke.

Diet Coke Impulse Purchases

Did you decide to purchase Diet Coke while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Sprite 7.3x
Coca-Cola Zero 6.0x
Diet Dr Pepper 5.5x
A&W 3.8x

Diet Coke Brand Loyalty

If the Diet Coke item was out of stock, what would you have done?
27% Avg: 28%
Purchased another brand
12% Avg: 31%

Gone to another store to purchase it

12% Avg: 19%

Waited until my next trip to the same store

46% Avg: 21%

Bought a similar Diet Coke item

Diet Coke Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Diet Coke.
Learn More

Diet Coke Consumer Reviews

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Diet coke is the my favorite, it is the only soda I drink

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The only pop ill drink

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My husband loves coke products

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Diet Coke Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Diet Coke consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Diet Coke purchase. Collect data while the Diet Coke purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Diet Coke consumers stop purchasing Diet Coke items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Diet Coke Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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