We targeted panelists who purchase Diet Pepsi by using their receipt data, then surveyed these panelists to understand why they purchase Diet Pepsi.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Diet Pepsi item
With this specific case the taste was off, but Diet Pepsi is what we always drink.
I'm simply addicted to diet wild cherry Pepsi!
My favorite soft drink of all time. It's my "morning coffee."
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Diet Pepsi purchase. Collect data while the Diet Pepsi purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Diet Pepsi consumers stop purchasing Diet Pepsi items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.