Survey Digiorno Consumers

Accelerate your consumer research by segmenting and surveying Digiorno consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Digiorno by using their receipt data, then surveyed these panelists to understand why they purchase Digiorno.

Digiorno Impulse Purchases

Did you decide to purchase Digiorno while at the store?

Yes

20%

See survey data about other brands these panelists purchase:

Retailer Affinity
Totino's Pizza Rolls 4.6x
Ore-Ida 4.1x
Red Baron 4.0x
Marie Callender's 3.8x

Digiorno Brand Loyalty

If the Digiorno item was out of stock, what would you have done?
29% Avg: 28%
Purchased another brand
26% Avg: 31%

Gone to another store to purchase it

31% Avg: 19%

Waited until my next trip to the same store

12% Avg: 21%

Bought a similar Digiorno item

Digiorno Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Digiorno.
Learn More

Digiorno Consumer Reviews

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I love it! It's better than ordering out when you're short on cash!

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Different than the normal pizza but I like it!

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I love it, I wish you have more coupons in order to get it, or a reward for loyal members

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Digiorno Brand Associations

pizza
delicious
great
quality
yummy
tasty
delivery
better
easy
taste
best
crust
price
frozen
fresh
affordable
tasting
dinner
quick
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Digiorno consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Digiorno purchase. Collect data while the Digiorno purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Digiorno consumers stop purchasing Digiorno items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Digiorno Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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