We targeted panelists who purchase Disney by using their receipt data, then surveyed these panelists to understand why they purchase Disney.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Disney item
My daughter loves the Frozen merchandise and she was looking for this particular cap and happened to find it at Walmart
Fanta strawberry is by far my favorite flavor from Fanta although I do drink orange as well. I'd pick strawberry first though.
Bought some outerwear for my daughter for school for the winter
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Disney purchase. Collect data while the Disney purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Disney consumers stop purchasing Disney items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.