Disney Princess (Licensed) Consumer Insights

Who buys Disney Princess (Licensed)? Disney Princess (Licensed) consumers are generally median income, Hispanic, and young adult age. Disney Princess (Licensed) consumers are more likely to purchase Disney Princess (Licensed) during larger pantry stocking trips. Brands such as Crayola, Kellogg's, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Disney Princess (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$52.06

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Disney Princess (Licensed) Consumer Demographics

demographic
index
Female
103
Male
75
<24
63
25-34
124
35-44
116
45-54
60
55-64
71
65+
57
African American
71
Asian
91
Caucasian
102
Hispanic
109
demographic
index
Has Kids
122
No Kids
50
- $20k
82
$20k-40k
95
$40k-60k
99
$60k-80k
106
$80k-100k
101
$100k-125k
104
$125k +
105
No College
96
College
101
Adv. Degree
101

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Disney Princess (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 6.7x
Kellogg's 6.5x
Gerber Graduates 4.5x
Kelloggs Pop Tarts 4.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
324

Where is Disney Princess (Licensed) Purchased?

channels
index
Beauty
0
Club
5
Dollar
52
Drug
53
Food
7
Gas & Convenience
0
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
88
Credit
96
Debit
116
Food Stamps
56

When is Disney Princess (Licensed) Purchased?

day of week
Sun
14.0%
Mon
11.4%
Tue
11.0%
Wed
11.5%
Thu
13.8%
Fri
18.5%
Sat
19.8%
time of day
Morning
15.5%
Noon
18.1%
Afternoon
32.4%
Evening
25.7%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Disney Princess (Licensed) consumers purchase?

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Why do Disney Princess (Licensed) consumers try new brands?

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Where do Disney Princess (Licensed) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Disney Princess (Licensed) Target Market

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Who actually buys Disney Princess (Licensed)? Do these consumers match the intended target market of Disney Princess (Licensed)?

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What motivates the target market to purchase Disney Princess (Licensed)?

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What other target market should Disney Princess (Licensed) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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