Survey Doritos Consumers

Accelerate your consumer research by segmenting and surveying Doritos consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Doritos by using their receipt data, then surveyed these panelists to understand why they purchase Doritos.

Doritos Impulse Purchases

Did you decide to purchase Doritos while at the store?

Yes

38%

See survey data about other brands these panelists purchase:

Retailer Affinity
Ruffles 6.1x
Cheetos 5.5x
Fritos 4.5x
Lays Wavy 4.5x

Doritos Brand Loyalty

If the Doritos item was out of stock, what would you have done?
25% Avg: 28%
Purchased another brand
20% Avg: 31%

Gone to another store to purchase it

36% Avg: 19%

Waited until my next trip to the same store

17% Avg: 21%

Bought a similar Doritos item

Doritos Consumer Rating

Rating:

8.9

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Doritos.
Learn More

Doritos Consumer Reviews

opening quotation mark

Love these hope they aren't a seasonal item :(

closing quotation mark
opening quotation mark

Wish there was a bigger bag

closing quotation mark
opening quotation mark

Nice flavor with hint of lime

closing quotation mark

Doritos Brand Associations

yummy
tasty
delicious
chips
great
taste
spicy
flavor
yum
snack
crunchy
quality
love
kids
favorite
flavorful
doritos
hot
cheesy
fresh
best
cheese
perfect
consistent
nacho
corn
family
tasting
chip
loves
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Doritos consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Doritos purchase. Collect data while the Doritos purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Doritos consumers stop purchasing Doritos items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Doritos Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout