Doritos 3Ds Consumer Insights

Who buys Doritos 3Ds? Doritos 3Ds consumers are generally very low income, African American, and senior age. Doritos 3Ds consumers are more likely to purchase Doritos 3Ds during larger pantry stocking trips. Brands such as Fritos, Totino's Party Pizza, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Doritos 3Ds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.5%
Total Basket $ (median)
$45.07

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Doritos 3Ds Consumer Demographics

demographic
index
Female
95
Male
147
<24
128
25-34
98
35-44
104
45-54
95
55-64
63
65+
177
African American
166
Asian
63
Caucasian
100
Hispanic
126
demographic
index
Has Kids
100
No Kids
100
- $20k
149
$20k-40k
124
$40k-60k
108
$60k-80k
81
$80k-100k
71
$100k-125k
128
$125k +
56
No College
119
College
101
Adv. Degree
70

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Doritos 3Ds Basket Affinity & Size

brand
basket affinity
Fritos 6.4x
Totino's Party Pizza 6.4x
Johnsonville 6.2x
Ruffles 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
319

Where is Doritos 3Ds Purchased?

channels
index
Dollar
296
Drug
92
Food
37
Gas & Convenience
130
Mass
162
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Jack Link's 1.8x
Monster Energy 1.7x
Red Baron 1.7x

How Did They Pay?

method
index
Cash
114
Credit
75
Debit
107
Food Stamps
207

When is Doritos 3Ds Purchased?

day of week
Sun
16.1%
Mon
10.2%
Tue
18.7%
Wed
10.9%
Thu
11.4%
Fri
14.4%
Sat
18.3%
time of day
Morning
11.9%
Noon
12.9%
Afternoon
31.7%
Evening
34.2%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Doritos 3Ds consumers purchase?

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Why do Doritos 3Ds consumers try new brands?

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Where do Doritos 3Ds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Doritos 3Ds Target Market

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Who actually buys Doritos 3Ds? Do these consumers match the intended target market of Doritos 3Ds?

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What motivates the target market to purchase Doritos 3Ds?

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What other target market should Doritos 3Ds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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