Doritos Jacked Consumer Insights

Who buys Doritos Jacked? Doritos Jacked consumers are generally lower income, African American, and adolescent age. Doritos Jacked consumers are more likely to purchase Doritos Jacked during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Kelloggs Pop Tarts, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Doritos Jacked Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.95
% of Basket $ (median)
6.2%
Total Basket $ (median)
$47.76

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Doritos Jacked Consumer Demographics

demographic
index
Female
99
Male
110
<24
151
25-34
118
35-44
95
45-54
102
55-64
62
65+
34
African American
124
Asian
83
Caucasian
105
Hispanic
60
demographic
index
Has Kids
104
No Kids
92
- $20k
121
$20k-40k
125
$40k-60k
107
$60k-80k
112
$80k-100k
81
$100k-125k
85
$125k +
58
No College
123
College
99
Adv. Degree
77

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Doritos Jacked Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.8x
Kelloggs Pop Tarts 4.6x
Lays Wavy 4.6x
Fritos 4.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
341

Where is Doritos Jacked Purchased?

channels
index
Club
0
Dollar
202
Drug
50
Food
134
Gas & Convenience
229
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Totino's Pizza Rolls 1.6x
Hawaiian Punch 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
110
Credit
89
Debit
97
Food Stamps
185

When is Doritos Jacked Purchased?

day of week
Sun
18.2%
Mon
11.6%
Tue
11.3%
Wed
11.3%
Thu
12.3%
Fri
16.7%
Sat
18.5%
time of day
Morning
11.0%
Noon
13.5%
Afternoon
32.8%
Evening
33.1%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Doritos Jacked consumers purchase?

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Why do Doritos Jacked consumers try new brands?

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Where do Doritos Jacked consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Doritos Jacked Target Market

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Who actually buys Doritos Jacked? Do these consumers match the intended target market of Doritos Jacked?

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What motivates the target market to purchase Doritos Jacked?

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What other target market should Doritos Jacked look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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