Survey Downy Consumers

Accelerate your consumer research by segmenting and surveying Downy consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Downy by using their receipt data, then surveyed these panelists to understand why they purchase Downy.

Downy Impulse Purchases

Did you decide to purchase Downy while at the store?

Yes

11%

See survey data about other brands these panelists purchase:

Retailer Affinity
Tide 16.7x
Gain 8.4x
Clorox 8.0x
Cascade 7.8x

Downy Brand Loyalty

If the Downy item was out of stock, what would you have done?
35% Avg: 28%
Purchased another brand
11% Avg: 31%

Gone to another store to purchase it

16% Avg: 19%

Waited until my next trip to the same store

35% Avg: 21%

Bought a similar Downy item

Downy Consumer Rating

Rating:

9.4

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Downy.
Learn More

Downy Consumer Reviews

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Makes my clothing smell beautiful and makes them soo soft.

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It works amazing I love it

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Smells great and my clothes are always soft!

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Downy Brand Associations

smells
fresh
soft
great
smell
quality
clean
love
clothes
scent
freshness
nice
laundry
softness
smelling
awesome
best
amazing
reliable
brand
downy
lasting
long
fabric
wonderful
softener
favorite
fragrance
comfort
like
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Downy consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Downy purchase. Collect data while the Downy purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Downy consumers stop purchasing Downy items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Downy Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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