Downy Wrinkle Releaser Consumer Insights

Who buys Downy Wrinkle Releaser? Downy Wrinkle Releaser consumers are generally higher income, Caucasian, and senior age. Downy Wrinkle Releaser consumers are more likely to purchase Downy Wrinkle Releaser during larger pantry stocking trips. Brands such as Febreze, TRESemme, and Tide also tend to be purchased in the same trip. Sample consumer insights data below.

Downy Wrinkle Releaser Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
6.2%
Total Basket $ (median)
$60.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Downy Wrinkle Releaser Consumer Demographics

demographic
index
Female
100
Male
99
<24
83
25-34
85
35-44
94
45-54
121
55-64
116
65+
150
African American
68
Asian
63
Caucasian
109
Hispanic
71
demographic
index
Has Kids
86
No Kids
131
- $20k
69
$20k-40k
86
$40k-60k
96
$60k-80k
111
$80k-100k
103
$100k-125k
135
$125k +
90
No College
89
College
97
Adv. Degree
127

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Downy Wrinkle Releaser Basket Affinity & Size

brand
basket affinity
Febreze 9.6x
TRESemme 9.5x
Tide 8.3x
Secret 7.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
370

Where is Downy Wrinkle Releaser Purchased?

channels
index
Beauty
35
Drug
143
Food
40
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Birds Eye Steamfresh 1.5x
CoverGirl 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
107
Food Stamps
25

When is Downy Wrinkle Releaser Purchased?

day of week
Sun
17.5%
Mon
13.3%
Tue
13.8%
Wed
14.0%
Thu
11.8%
Fri
12.2%
Sat
17.4%
time of day
Morning
16.7%
Noon
15.3%
Afternoon
33.4%
Evening
26.9%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Downy Wrinkle Releaser consumers purchase?

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Why do Downy Wrinkle Releaser consumers try new brands?

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Where do Downy Wrinkle Releaser consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Downy Wrinkle Releaser Target Market

Arrow and target

Who actually buys Downy Wrinkle Releaser? Do these consumers match the intended target market of Downy Wrinkle Releaser?

Thought bubble

What motivates the target market to purchase Downy Wrinkle Releaser?

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What other target market should Downy Wrinkle Releaser look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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