Dr. Brown's Consumer Insights

Who buys Dr. Brown's? Dr. Brown's consumers are generally slightly higher income, Asian, and young adult age. Dr. Brown's consumers are more likely to purchase Dr. Brown's during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Dr. Brown's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.77
% of Basket $ (median)
13.3%
Total Basket $ (median)
$43.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dr. Brown's Consumer Demographics

demographic
index
Female
99
Male
105
<24
110
25-34
189
35-44
83
45-54
43
55-64
47
65+
44
African American
97
Asian
153
Caucasian
94
Hispanic
108
demographic
index
Has Kids
94
No Kids
114
- $20k
97
$20k-40k
99
$40k-60k
111
$60k-80k
99
$80k-100k
114
$100k-125k
91
$125k +
81
No College
87
College
99
Adv. Degree
118

Understand Dr. Brown's Consumer Behavior

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Dr. Brown's Basket Affinity & Size

brand
basket affinity
Gerber 42.2x
Gerber Graduates 27.7x
Huggies 14.1x
Arm & Hammer 10.1x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
186

Where is Dr. Brown's Purchased?

channels
index
Drug
35
Food
1
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.6x
Huggies 2.3x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
76
Credit
68
Debit
149
Food Stamps
42

When is Dr. Brown's Purchased?

day of week
Sun
15.3%
Mon
10.9%
Tue
12.0%
Wed
13.0%
Thu
14.4%
Fri
14.8%
Sat
19.6%
time of day
Morning
11.1%
Noon
18.2%
Afternoon
37.0%
Evening
25.3%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr. Brown's consumers purchase?

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Why do Dr. Brown's consumers try new brands?

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Where do Dr. Brown's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr. Brown's Target Market

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Who actually buys Dr. Brown's? Do these consumers match the intended target market of Dr. Brown's?

Thought bubble

What motivates the target market to purchase Dr. Brown's?

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What other target market should Dr. Brown's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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