Survey Drake's Consumers

Accelerate your consumer research by segmenting and surveying Drake's consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Drake's by using their receipt data, then surveyed these panelists to understand why they purchase Drake's.

Drake's Impulse Purchases

Did you decide to purchase Drake's while at the store?

Yes

42%

See survey data about other brands these panelists purchase:

Retailer Affinity
Entenmann's 9.4x
Hunt's Snack Pack 9.3x
Dove 8.4x
Libby's 7.0x

Drake's Brand Loyalty

If the Drake's item was out of stock, what would you have done?
51% Avg: 28%
Purchased another brand
15% Avg: 31%

Gone to another store to purchase it

20% Avg: 19%

Waited until my next trip to the same store

12% Avg: 21%

Bought a similar Drake's item

Drake's Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Drake's.
Learn More

Drake's Consumer Reviews

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Good value and I had coupons.

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Good option at cheap price

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My family loves it but i buy it as a treat

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Drake's Brand Associations

yummy
delicious
snack
snacks
tasty
treat
value
taste
sweet
quality
great
fun
childhood
family
goodness
coffee
food
school
sweets
favorite
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Drake's consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Drake's purchase. Collect data while the Drake's purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Drake's consumers stop purchasing Drake's items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Drake's Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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