Survey Dreft Consumers

Accelerate your consumer research by segmenting and surveying Dreft consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Dreft by using their receipt data, then surveyed these panelists to understand why they purchase Dreft.

Dreft Impulse Purchases

Did you decide to purchase Dreft while at the store?

Yes

11%

See survey data about other brands these panelists purchase:

Retailer Affinity
Gerber 19.4x
Gerber Graduates 16.0x
Huggies 8.8x
Gain 7.8x

Dreft Brand Loyalty

If the Dreft item was out of stock, what would you have done?
31% Avg: 28%
Purchased another brand
13% Avg: 31%

Gone to another store to purchase it

4% Avg: 19%

Waited until my next trip to the same store

50% Avg: 21%

Bought a similar Dreft item

Dreft Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Dreft.
Learn More

Dreft Consumer Reviews

opening quotation mark

Love the scent of dreft! And that is so gentle and won't irritate my baby.

closing quotation mark
opening quotation mark

Love the product, very mild for my babys sensitive skin and smells great.

closing quotation mark
opening quotation mark

This is the product only you want to use for your newborn!!! When you think of purity think of dreft!

closing quotation mark

Dreft Brand Associations

baby
safe
clothes
babies
clean
gentle
detergent
smells
great
soft
quality
smell
reliable
expensive
brand
free
kids
sensitive
newborn
mild
love
does
health
best
laundry
hypoallergenic
effective
works
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Dreft consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Dreft purchase. Collect data while the Dreft purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dreft consumers stop purchasing Dreft items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Dreft Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout