Survey Dreyer's/Edy's Grand Consumers

Accelerate your consumer research by segmenting and surveying Dreyer's/Edy's Grand consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Dreyer's/Edy's Grand by using their receipt data, then surveyed these panelists to understand why they purchase Dreyer's/Edy's Grand.

Dreyer's/Edy's Grand Impulse Purchases

Did you decide to purchase Dreyer's/Edy's Grand while at the store?

Yes

28%

See survey data about other brands these panelists purchase:

Retailer Affinity
Totino's Pizza Rolls 4.6x
Lays Wavy 3.9x
Kelloggs Pop Tarts 3.8x
Yoplait Light 3.7x

Dreyer's/Edy's Grand Brand Loyalty

If the Dreyer's/Edy's Grand item was out of stock, what would you have done?
17% Avg: 28%
Purchased another brand
40% Avg: 31%

Gone to another store to purchase it

29% Avg: 19%

Waited until my next trip to the same store

11% Avg: 21%

Bought a similar Dreyer's/Edy's Grand item

Dreyer's/Edy's Grand Consumer Rating

Rating:

9.2

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Dreyer's/Edy's Grand.
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Dreyer's/Edy's Grand Consumer Reviews

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We love to make homemade shakes and floats during the summer. Edy's ice cream is a delicious part of our summer fun.

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Devious ice cream. A little more expensive then other ice cream I usually buy.

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Good rich taste. Different types of ice cream

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Dreyer's/Edy's Grand Brand Associations

delicious
quality
yummy
cream
ice
creamy
taste
flavorful
best
flavors
flavor
tasting
affordable
great
tasty
expensive
brand
fat
kids
12
yum
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Dreyer's/Edy's Grand consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Dreyer's/Edy's Grand purchase. Collect data while the Dreyer's/Edy's Grand purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dreyer's/Edy's Grand consumers stop purchasing Dreyer's/Edy's Grand items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Dreyer's/Edy's Grand Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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