Dum Dum Consumer Insights
Who buys Dum Dum? Dum Dum consumers are generally higher income, Asian, and lower middle age. Dum Dum consumers are more likely to purchase Dum Dum during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.
Dum Dum Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
99
|
| Male |
106
|
| <24 |
62
|
| 25-34 |
91
|
| 35-44 |
118
|
| 45-54 |
95
|
| 55-64 |
79
|
| 65+ |
66
|
| African American |
88
|
| Asian |
113
|
| Caucasian |
102
|
| Hispanic |
80
|
| Has Kids |
113
|
| No Kids |
72
|
| - $20k |
68
|
| $20k-40k |
86
|
| $40k-60k |
90
|
| $60k-80k |
109
|
| $80k-100k |
109
|
| $100k-125k |
117
|
| $125k + |
116
|
| No College |
91
|
| College |
97
|
| Adv. Degree |
125
|
Understand Dum Dum Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
| Skittles | 12.0x |
| Twizzlers | 10.2x |
| Kit Kat | 9.9x |
| Hershey's Kisses | 9.3x |
| Urgent Need (1-2 Items) |
18
|
| Express Lane (3-10 Items) |
81
|
| Fill Up (11-20 Items) |
174
|
| Pantry Stocking (21+ Items) |
271
|
| Beauty |
2
|
| Club |
204
|
| Dollar |
572
|
| Drug |
126
|
| Food |
49
|
| Gas & Convenience |
7
|
| Mass |
94
|
| Yoplait Go-Gurt | 1.5x |
| Gerber Graduates | 1.5x |
| Kelloggs Froot Loops | 1.5x |
| Dannon Danimals | 1.5x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Dum Dum consumers purchase?
Why do Dum Dum consumers try new brands?
Where do Dum Dum consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Dum Dum Target Market
Who actually buys Dum Dum? Do these consumers match the intended target market of Dum Dum?
What motivates the target market to purchase Dum Dum?
What other target market should Dum Dum look at?
Which other brands have a similar target market?
