Survey Dum Dum Consumers

Accelerate your consumer research by segmenting and surveying Dum Dum consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Dum Dum by using their receipt data, then surveyed these panelists to understand why they purchase Dum Dum.

Dum Dum Impulse Purchases

Did you decide to purchase Dum Dum while at the store?

Yes

26%

See survey data about other brands these panelists purchase:

Retailer Affinity
Skittles 12.0x
Twizzlers 10.2x
Kit Kat 9.9x
Hershey's Kisses 9.3x

Dum Dum Brand Loyalty

If the Dum Dum item was out of stock, what would you have done?
21% Avg: 28%
Purchased another brand
32% Avg: 31%

Gone to another store to purchase it

12% Avg: 19%

Waited until my next trip to the same store

33% Avg: 21%

Bought a similar Dum Dum item

Dum Dum Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Dum Dum.
Learn More

Dum Dum Consumer Reviews

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Live that this product comes in large amounts but a lot of the suckers were unwrapped already

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My children love these and I use them as rewards.

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Enjoyable and nice rewards for children.

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Dum Dum Brand Associations

kids
yummy
suckers
fun
candy
love
small
great
delicious
treat
classic
flavorful
cheap
friendly
inexpensive
sweet
price
money
perfect
name
school
gift
little
free
strong
yum
childhood
size
flavors
kid
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Dum Dum consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Dum Dum purchase. Collect data while the Dum Dum purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dum Dum consumers stop purchasing Dum Dum items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Dum Dum Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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