We targeted panelists who purchase Duncan Hines by using their receipt data, then surveyed these panelists to understand why they purchase Duncan Hines.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Duncan Hines item
My husband can't eat dairy, so I appreciate that it is dairy free
I like the color and its good
I bought this product because of the convenience of a box mix but also the natural ingredients. These muffins never last long at our house!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Duncan Hines purchase. Collect data while the Duncan Hines purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Duncan Hines consumers stop purchasing Duncan Hines items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.