Duracell Quantum Consumer Insights

Who buys Duracell Quantum? Duracell Quantum consumers are generally very high income, Asian, and senior age. Duracell Quantum consumers are more likely to purchase Duracell Quantum during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Duracell Quantum Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.98
% of Basket $ (median)
20.5%
Total Basket $ (median)
$63.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Duracell Quantum Consumer Demographics

demographic
index
Female
99
Male
111
<24
57
25-34
75
35-44
96
45-54
114
55-64
135
65+
254
African American
72
Asian
104
Caucasian
104
Hispanic
74
demographic
index
Has Kids
92
No Kids
119
- $20k
66
$20k-40k
88
$40k-60k
93
$60k-80k
107
$80k-100k
99
$100k-125k
98
$125k +
142
No College
89
College
100
Adv. Degree
112

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Duracell Quantum Basket Affinity & Size

brand
basket affinity
Taylor Farms 11.7x
Generic Pma 7.1x
Planters 6.6x
Febreze 6.3x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
180

Where is Duracell Quantum Purchased?

channels
index
Beauty
1675
Club
539
Dollar
13
Drug
252
Food
49
Gas & Convenience
4
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.6x
Sparkling Ice 1.6x
Listerine 1.4x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
90
Credit
128
Debit
91
Food Stamps
19

When is Duracell Quantum Purchased?

day of week
Sun
14.9%
Mon
12.1%
Tue
11.3%
Wed
15.4%
Thu
12.2%
Fri
14.8%
Sat
19.3%
time of day
Morning
16.8%
Noon
21.4%
Afternoon
37.0%
Evening
22.0%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Duracell Quantum consumers purchase?

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Why do Duracell Quantum consumers try new brands?

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Where do Duracell Quantum consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Duracell Quantum Target Market

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Who actually buys Duracell Quantum? Do these consumers match the intended target market of Duracell Quantum?

Thought bubble

What motivates the target market to purchase Duracell Quantum?

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What other target market should Duracell Quantum look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us