Dutch Farms Consumer Insights

Who buys Dutch Farms? Dutch Farms consumers are generally very low income, African American, and older age. Dutch Farms consumers are more likely to purchase Dutch Farms during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Fresh Express, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Dutch Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.94
% of Basket $ (median)
5.7%
Total Basket $ (median)
$51.36

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  • Recent demographic data

Dutch Farms Consumer Demographics

demographic
index
Female
102
Male
80
<24
121
25-34
78
35-44
88
45-54
127
55-64
157
65+
104
African American
147
Asian
37
Caucasian
108
Hispanic
71
demographic
index
Has Kids
94
No Kids
114
- $20k
161
$20k-40k
90
$40k-60k
75
$60k-80k
118
$80k-100k
111
$100k-125k
92
$125k +
83
No College
115
College
101
Adv. Degree
77

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Dutch Farms Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.0x
Fresh Express 8.9x
Entenmann's 7.6x
Birds Eye 7.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
447

Where is Dutch Farms Purchased?

channels
index
Beauty
18
Dollar
10
Drug
271
Food
201
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.8x
Sweet Baby Ray's 1.7x
Lean Cuisine 1.7x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
149
Credit
99
Debit
70
Food Stamps
172

When is Dutch Farms Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.5%
Wed
10.9%
Thu
11.1%
Fri
14.4%
Sat
21.1%
time of day
Morning
14.2%
Noon
18.9%
Afternoon
34.6%
Evening
26.6%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dutch Farms consumers purchase?

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Why do Dutch Farms consumers try new brands?

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Where do Dutch Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dutch Farms Target Market

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Who actually buys Dutch Farms? Do these consumers match the intended target market of Dutch Farms?

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What motivates the target market to purchase Dutch Farms?

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What other target market should Dutch Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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