Dutch Farms Consumer Insights
Who buys Dutch Farms? Dutch Farms consumers are generally very low income, African American, and older age. Dutch Farms consumers are more likely to purchase Dutch Farms during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Fresh Express, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.
Dutch Farms Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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- Omnichannel data (online & offline)
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- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
102
|
| Male |
80
|
| <24 |
121
|
| 25-34 |
78
|
| 35-44 |
88
|
| 45-54 |
127
|
| 55-64 |
157
|
| 65+ |
104
|
| African American |
147
|
| Asian |
37
|
| Caucasian |
108
|
| Hispanic |
71
|
| Has Kids |
94
|
| No Kids |
114
|
| - $20k |
161
|
| $20k-40k |
90
|
| $40k-60k |
75
|
| $60k-80k |
118
|
| $80k-100k |
111
|
| $100k-125k |
92
|
| $125k + |
83
|
| No College |
115
|
| College |
101
|
| Adv. Degree |
77
|
Understand Dutch Farms Consumer Behavior
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| Totino's Pizza Rolls | 9.0x |
| Fresh Express | 8.9x |
| Entenmann's | 7.6x |
| Birds Eye | 7.3x |
| Urgent Need (1-2 Items) |
4
|
| Express Lane (3-10 Items) |
41
|
| Fill Up (11-20 Items) |
170
|
| Pantry Stocking (21+ Items) |
447
|
| Beauty |
18
|
| Dollar |
10
|
| Drug |
271
|
| Food |
201
|
| Mass |
30
|
| Yoplait Light | 1.8x |
| Sweet Baby Ray's | 1.7x |
| Lean Cuisine | 1.7x |
| Jennie-O | 1.7x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Dutch Farms consumers purchase?
Why do Dutch Farms consumers try new brands?
Where do Dutch Farms consumers prefer to shop?
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Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Dutch Farms Target Market
Who actually buys Dutch Farms? Do these consumers match the intended target market of Dutch Farms?
What motivates the target market to purchase Dutch Farms?
What other target market should Dutch Farms look at?
Which other brands have a similar target market?
